Dr. Doug McAdam
Professor of Sociology
Stanford University
Using the U.S. civil rights movement as the principal example, McAdam talks about the typical mix of top down environmental facilitation and bottom up grass roots activism that fuel successful social movements. Appropriately, FSI puts the emphasis on the latter, but a full understanding of the prospects for significant social change requires that activists understand the critical reciprocal relationship between people power and the shifting environmental circumstances they confront.
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