Ideas & Trends
Movement Magic? How Movements Mobilize Material Resources
While movements initially have few resources, and nearly no cash, many thrive and often succeed in achieving their goals. How do they mobilize resources to achieve their objectives? What sort of strategies do they use to generate material resources needed in their campaigns? To answer these questions, we studied three movements from northwest Mexico. In all three cases, we found that the key to mobilizing material resources was that movement leaders focused on communicating powerful messages and building public trust, which encouraged volunteers to join them. […]
