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Who are my People? Marshall Ganz on Organizing when Nothing is Certain
Social movements frequently confuse mobilization with organizing. Mobilization gathers people for a specific event or street demonstration. High turnout at a rally creates short-term public visibility, yet large gatherings can leave behind no lasting structure once the crowd disperses. Mobilization produces visible moments that often fail to generate long-term change. Organizing builds durable capacity. It converts brief moments of public outrage into stable relationships, shared skills, structured roles, and accumulated power. […]