Ideas & Trends
How Do Movements Achieve Relevance and Sympathy? A Closer Look at Cultural Competence
“On June 11, 1963, Thích Quảng Đức, a 65-year-old Buddhist Mahayana monk, arrived in a car along with two other monks at the intersection of Phan Đình Phùng Boulevard and Lê Văn Duyệt Street, a few blocks southwest of the Presidential Palace in Saigon. One monk carried a cushion into the intersection and placed it on the pavement. While Thích Quảng Đức proceeded to walk to the cushion and sit down in a lotus position, another monk carried over a five-gallon can of gasoline and poured it on Thích Quảng Đức, who calmly lit himself on fire. […]”